‘Let’s Get Lost’: Wizz Air takes travellers on a mystery trip (VIDEO)
Thrilling campaign by DCT Abu Dhabi redefines travel excitement and adventure
ABU DHABI: A group of unsuspecting travellers boarded a flight in Milan, unaware of their final destination. In an exciting twist, they touched down in Abu Dhabi, where Wizz Air Abu Dhabi, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), unveiled an extraordinary experience as part of the ‘Let’s Get Lost’ campaign.
The initiative brought together adventure seekers, influencers, and bloggers for an unforgettable journey, immersing them in the emirate’s vibrant culture, breathtaking landscapes, and thrilling activities.
Upon arrival, the mystery flight passengers were welcomed with warm Emirati hospitality before embarking on a tailor-made itinerary. From exploring Abu Dhabi’s iconic cultural landmarks to venturing into its awe-inspiring natural landscapes, the campaign demonstrated the emirate’s appeal as a world-class travel destination. Participants indulged in the local cuisine, discovered heritage sites, and experienced the modern allure of the capital, further elevating Abu Dhabi’s status on the global tourism map.
‘Let’s Get Lost’
Tamara Vallois, Head of Commercial at Wizz Air Abu Dhabi, expressed enthusiasm about the ‘Let’s Get Lost’ initiative: “Wizz Air Abu Dhabi is dedicated to creating unique travel experiences, and this campaign, in collaboration with DCT Abu Dhabi, truly captured the essence of adventure. Seeing our guests embrace the thrill of discovery, from the moment they boarded the flight to their incredible experiences in Abu Dhabi, was remarkable. We invite all travellers to explore this exceptional destination with our ultra-low fares.”
DCT Abu Dhabi played a crucial role in curating an itinerary that blended culture, adventure, and entertainment, reinforcing Abu Dhabi’s position as a premier travel hub. The success of the initiative highlights the emirate’s commitment to innovative tourism strategies, driving international interest and sustainable economic growth.
Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, emphasised the impact of the campaign: “This collaboration with Wizz Air reflects our forward-thinking approach to tourism marketing. By introducing an element of surprise and excitement, we showcased Abu Dhabi’s unique offerings while strengthening our position as a must-visit global destination.”
Expanding travel horizons
Wizz Air Abu Dhabi remains a key player in the region’s travel sector, offering budget-friendly flights to a growing network of destinations. With routes spanning from Egypt and Kazakhstan to the Maldives and Armenia, the airline continues to make travel accessible while promoting Abu Dhabi as a dynamic tourism hotspot.